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In 1984, we changed the focus of being a motorcycle store to become a wholesaler. The family company is in its second generation and is one of Sweden's leading wholesale company when it comes to motocross and enduro accessories. We import goods from all over the world and distribute them to retailers in Europe.
The story of Knobby began with Jörgen Ahlström in 1974 traveling to San Diego, USA, to greet his sister. There, he learned that the importer of Cheney motorcycle (the bike he raced with at that time) Knobby Shop International was in the same city.
There he met with Alan Greenwood. A couple of years later, this friend launched a new motorcycle project. A Thumper 4-stroke built on a Honda XL350. He asked Jörgen if he wanted to be a test driver and importer of this bike in Scandinavia. Allan's nickname was "Knobby". The word is related to the knobb's of the motocross tire. Alan had given his company the name Knobby Shop International. They both thought it would be best if Jörgen launched the same company name in Sweden. "International I took away. It did not feel like my business was so big at that time."